Our Pet’s Health is community-supported. When you buy through links on my site, I may earn a small commission at no additional cost to you (learn more).
How well do you really know your furry friend?
We all love our pets, but they have a mysterious world of their own that we can only begin to understand.
What if there was a way to lift the lid on their thoughts and feelings? To gain insights into their health and well-being that they can't communicate to us directly? Well, that future is closer than you might think.
Imagine a world where your pet's behavior could be monitored and analyzed in real time, where even the slightest changes could be detected and addressed before they become major health concerns. A world where technology not only enhances our connection with our pets but also improves their quality of life.
This is the fascinating world of pet wearables.
Pet wearables are more than just fancy accessories for our four-legged companions. They are revolutionizing the way we care for them. These cutting-edge devices, equipped with advanced sensors and backed by powerful artificial intelligence, can detect patterns, track behavior, and provide invaluable insights into our pets' well-being, enabling us to be proactive in their healthcare.
But how exactly do these pet wearables work? And what kind of information can they provide?
In this blog post, we'll delve into the fascinating world of pet wearables and explore how they are transforming the way we care for our furry friends. We'll uncover the secrets behind the technology, discover the crucial role it plays in early intervention and diagnosis, and explore how this cutting-edge technology empowers both pet owners and veterinarians to take control of their pet's health.
So if you've ever wondered what your pet is really thinking or wished there was a way to ensure their well-being even when they can't tell you something is wrong, join us on this exciting journey into the world of pet wearables.
Together, we'll unlock the secrets of our pets' behavior, revolutionize their healthcare, and give them the happy and healthy lives they deserve.
The best way to help pets communicate is through technology.
The AI Vet: A Game-Changer in Pet Care
It's no secret that technology has permeated every aspect of our lives, and pet care is no exception. Maven and their “AI Vet” is a game-changer in the pet healthcare world.
This wearable device comfortably attaches to our pets and constantly monitors their behavior, detecting even the slightest changes that could indicate a health issue.
An Essential Collaboration: Human Vets and the AI Vet
For optimal health, it is essential that wearable technology seamlessly integrates with veterinary clinics to gain the full benefit from the AI Vet's technology. By updating information from sensors and a mobile app, the AI Vet provides real-time information to veterinarians when something appears to be wrong with a patient.
This innovative tool allows vets to be proactive in their approach and follow up with pet owners promptly.
Empowering Pet Owners: Monitoring Made Easy
Pet wearable technology not only benefits veterinarians but also empowers pet owners to actively participate in their pet's healthcare journey. Through the mobile app, owners can monitor their pet's behavior and receive detailed reports.
This level of engagement provides a sense of peace of mind and builds a stronger bond between pets and their owners.
Case Study: Bella the Labrador
To illustrate the impact of Mave and the AI Vet, co-founder Guilherme shares the story of Bella, a Labrador who initially appeared healthy but started showing symptoms such as lethargy and vomiting. The intervention of Maven’s AI Vet technology allowed a diabetes diagnosis to be made at an earlier point in time for Bella.
This case highlights how early detection through wearable technology can make all the difference in a pet's life.
The Power of Data: Tracking Treatment Progress
One of the most significant advantages of the AI Vet lies in the data it generates. The best way to track the progress of a pet's treatment is with objective data, rather than subjective opinion.
Without it, veterinarians and pet owners would be unaware of how the treatment is progressing and the potential complications that may arise.
Understanding Pets Beyond Quantifiable Metrics
The AI Vet goes beyond traditional activity monitoring, which only measures miles, kilometers, and calories burned. Advanced wearable devices collect hundreds of features to map out a pet's normal behavior throughout the day and night.
By using sophisticated algorithms, the AI Vet proactively detects changes in a pet's behavior that may have clinical significance, allowing veterinarians to identify potential health issues.
Maven: Where Technology and Veterinary Care Converge
Guilherme introduces us to Maven, a powerful tool used by both pet owners and veterinarians for remote monitoring of pets. Pet owners have eagerly recommended Maven to their vets after seeing its benefits firsthand.
Maven sends notifications to veterinarians if any health issues or improper treatments are detected. Veterinarians can access charts and dashboards for a more detailed analysis, enabling them to make more informed decisions about their patients' health.
Unlocking the Secrets: Empathizing with Our Pets
You can compare the concept of pet wearables to the popular TV show, "The Secret Life of Pets." This technology allows us to uncover how pets are feeling and what they are getting up to when unobserved.
This allows us to assess both health and the mental fulfillment for our furry friends. Wearables allow us to measure and even improve pets' lives by identifying potential issues.
The Future Ahead: Pioneering the Pet Care Industry
With advancements in wearable technology, a comprehensive understanding of our pets' thoughts and feelings is within reach. By leveraging the power of innovation and data, veterinarians and pet owners can take control of their pet's health like never before.
From early intervention in diagnosing health issues to personalizing exercise plans for optimal well-being, technology is empowering pet owners and veterinarians alike. Through wearable devices like the AI Vet and tools like Maven, we can enrich the lives of our pets and ensure they receive the care they deserve.
More Information:
Full Transcript →
The following is an AI-generated interview transcription:
Dr. Alex:
Guilherme, welcome along to the podcast. I'm really excited to be talking about a technology that I've been kind of looking at from
Dr. Alex:
the sidelines if you like for the last few years, but it's something that's really, really developing. So, yeah, great to be joining joining you and and to having this interesting conversation, which I'm sure it's gonna be.
Guilherme Coelho:
Yes. thank you, Alex. It's it's a pleasure to be here. I was happy to to talk about our ELPAD with with technology. So thanks for inviting me. So we're talking about wearable tech and there's a couple of kind of secret sauce bits that you've got up your sleeve, but
Dr. Alex:
before we kind of dive into the nitty gritty, I'd love to know what
Dr. Alex:
drove you into the pet wearable space because I think you've got quite a a personal story about the realization of how powerful it can actually be.
Guilherme Coelho:
Yeah. It's true. So first of all, I grew up with pets I always add pets. So so first of all, I don't know what life is without pets. Okay. And, and, yeah, my background is engineering. biometric engineering, actually. So I always felt, eager to do something in terms of technology to improve the life of our pets. Right? And Personally, I have a history with one of my pets when I realized too late that something was wrong. Right? So so the moment I realized something was wrong with Tommy, which was a lab mix with us, a big breed, slightly obese, that was getting older. was when Tommy was barking at me so I could help him stand it up. Right? And so, obviously, at this time, there's, like, nothing you could do. I mean, I I took Tommy to the vets severe joint problems, and, I mean, just deal with it, right, and and pay for it. and so I couldn't came across the thought that I should have been able to detect early if something was wrong. Right? I'm pretty sure, there were signs at the time early on, like, 2, 3 months in advance, that if I was, like, paying attention or if I have some sort of technology, I could have been able to detect those early on and treat them early on. Right? And maybe the outcome could could have been different. Okay? and so that's like the genesis of Maven and and what we've built today is precisely like leverage technology, leverage data to pinpoint early something is wrong with the pet. Right? So we can understand early on and tackle that issue like day 1.
Dr. Alex:
Yeah. Absolutely. And I think that's even when you know. So you kind of been speaking to you before. You were aware that this was, a potential issue with your dog, and you knew what to look for. But even then, it kind of crept up on you unaware. So I'd probably say, actually, with with the options that are available now, you may have got it months, even years in advance compared to, you know, when you were were were tackling that problem.
Guilherme Coelho:
Yeah. For sure. We know pets don't talk. Right? And and and we know as pet owners, we struggle with trying interpretate our pets. Right? We don't know if they are okay, if they are in pain, if something is wrong, and the best way to help pets communicate it's through technology. Right? It's it's it's, it's through wearables, through other sort of of of devices that we can get a better sense of what's going on with the parents. Right? And and we know that they, are very good at these guys when something is wrong, right, particularly cats as well. and so being very granular and and being able to detect why these incremental changes that happen on a daily basis, it's like a crucial step doors being proactive, on our pet's house and and and and well-being.
Dr. Alex:
Yeah. Absolutely. I mean, from from my point of view as a vet, it's it can be incredibly frustrating because I'm seeing my patients when they're often brought in at the very end stages of their disease, and that's That's that's not a criticism of all of the pet parents out there. It's incredibly difficult. Our pets just get on with life. They they hide their their illness. They they still eat. They still want to chase the ball if they're even remotely able. and so these these signs can be very difficult to pick up on. And then you've got the fact that you're living with them every day. And so those that slow progression is just really bad. And then that gets to a stage a bit like, your situation where the options available, are maybe not nearly as good as they would be even a month or 2 in advance. And, you know, I think, there's a lot of comparison human health care, in the veterinary field, but our our doctors are very lucky because we'll go to the we'll go to the doctor personally much sooner than we'll notice a problem in our pet. And like I say, that's not a criticism. So with this technology, so we've said wearables, I guess the the the the most common comparison is with the Fitbit with the step tracker, but it's so much more than that? What what what are we talking about when we're talking about wearables?
Guilherme Coelho:
Yeah. So maybe it's not just an activity monitor. Right? So so, I mean, we do, that measured the the amount of miles, kilometers, whatever it is, calories burned, I mean, those those things are are relevant. but they are actually more relevant for the pet owner than they are for, like, clinically speaking about the health of the bat. Right? So maybe maybe even is unique because we we because of our position in terms of technology, we can be very granular on the data that we collect about the batch. Right? So we have, like, hundreds of features, that map out what's the normal behavior for that Okay. Throughout the day, throughout the night, different access, different intensity, different levels, how fast the pet goes between levels from minimum to maximum. things like that. So it it easily gets complex, and each pet is a pet. Right? So so so even the same breed, the same age, could be entirely different depending on the pet owner, depending on the lifestyle. and so we have, like, a, a, a pet specific approach and we've built algorithms capable of detect changes, on each path behavior. Right? So we learn what's normal for each path. and then we proactively look for changes on the path behavior. Right? And changes can be things simple as the path being like less intense in the movement. Okay. So if it's a eight year eight year old Pete Bull, for example, and suddenly the movements aren't as intense as as they used to be. Okay. Most likely this, this path could be dealing with some sort of ostrich or problem. Right? could be signs of the path being restless in the middle of the night. So the pet is is is, dealing with discomfort or waking up more often to drink water, whatever it is. Right? and so Our goal is always it's always to detect changes on the pet behavior, okay, that might have a clinical meaning of of what's wrong. Right? And then It's not only the hardware. There's also a mobile app, where we keep asking questions and then there's virtual checkups, there's a Maven journal where the pet owner also inputs relevant data. Okay. Because a pet being lethargic could mean all sorts of things. Right? But then we know this pet is diabetic or we know this path as allergies or we know this path is senior. and that leads to different outcomes, different diagnosis. Right? And so It's it's like Maven is the most comprehensive, data structure or data collection for single pads. and the goal with it is is to reach some sort of certainty of what might be wrong with that fact, right, and act the moment we know that.
Dr. Alex:
Cool. So we so you mentioned they're kind of, are they lethargic or their activity levels, but is it able to determine, you know, pick up the different movements for different activities. So I'm thinking, you know, when it's eating or when that dog's drinking or when they're scratching because they're all presumably quite different movements. And and, yeah, it's not just measuring just solely activity or or steps, if you'd like.
Guilherme Coelho:
Yeah. So be because we are very granular in the data, because we have, like, this 100, features to map them the pet behavior, we are doing some tests, precisely to be able to detect those changes. Right? Scratching is a very intense and and quick movement. Okay. and and our preliminary tasks tells us that we can easily detect scratching. Right? and so as we go, as we have more scale, we do want to label more specific behavior such as, drinking, eating, as as you mentioned. Right? So, today from those 100 features, we map, like, deep sleep, quiet, active, excited, running around, playing, whatever it is. but but we want to be very specific because, like, eating, drinking, and scratching are super relevant in terms of, of, of, of, clinical validation. Right? the same thing for speech I write. Okay. So I have I have enough data, and I'm granular enough to detect changes when the pet is at, like, at sleep, like midnight, pet is completely still, okay, I can detect slight changes on on on on the sensor that from which I can then extrapolate respiratory rate. Okay. And that's huge for pads to to understand the pet. Right? So I don't I don't I don't need to be, like, 100% accurate on the value for the respiratory rate. What I need to be looking for is changes on that pattern, right? If suddenly a path is around, like, I don't know, 2020 true, and suddenly goes to 27, 28. Okay. So that's that's that's something we should look look, into. and so that's that's our approach always in in in in Maven is, like, building evidence from data
Dr. Alex:
that something is wrong with this path and what that might be. Yeah. And an an example of how useful that can can be, you know, with that respiratory rate when they're asleep. So a dog that's in in heart failure actually sleeping respiratory is an incredibly accurate and valuable tool that our pet parents have. it can be a bit difficult to to get that consistency of when they are in deep sleep but you're right. Just picking up a a very slight increase. So we'll the the the cutoff that we use is over 30 per minute, but actually for that specific animal, It may be that that change from 18 to 22 is significant, and we can jump in with, you know, modifying that treatment plan at a much earlier stage than the dog coming to us when it's gasping for breath because its lungs are full of full of liquid. So that is, you know, incredibly powerful. And then the the you know, being awake at night, we've got a known allergic dog. Well, the chances are I mean, there's a number of other things, but they could be scratching all nikes, and you might not see them as a pet parent because you're out the house in the day, but in the dead of night when they don't have all that distraction going on, and they suddenly feel incredibly itchy. So yeah, how powerful this can be for a whole number of conditions. So I guess from that point of view, it's not just our arthritic dogs or our heart failure dogs or allergic dogs that could benefit from this. It's all kinds of different, dogs with different conditions, but presumably as well, Graham, those actually that are healthy, so that we know that they're staying healthy.
Guilherme Coelho:
Exactly. I mean, we have all sorts of pets using mice, like, like, healthy pets, pets with chronic conditions, pets that I have recurring, allergies, whatever it is. Right? So, and we've proved our technology is beneficial, for both populations. Right? So we have use cases and patients that were completely healthy. Okay. and let me let me give you a specific example, Bella, five year olds, a Labrador. Okay. She was with us for 5, 6 months. Everything was okay. no thing to worry about. and suddenly, we get reports of, like, being lethargic, vomiting. and we look for more information And then we understood there was some high opacity for Bell as well. Okay. And so at this moment, we triggered something. Okay. So that's something strange with this path. you should go to the vet and the outcome is, a diabetes diagnosed. Okay. And now we know this pet is diabetes. Right. Okay. So we'd be more temptive to, like, what's common for diabetes patch. Right? And so, we focus a lot on ophthalmologic problems. We focus a lot on vomiting. We focus focus a lot on the pet lingo strategy. Okay. Now we are more even more granular, on these specific cases. Okay. And for Bella, for 5 months, we were able to tell, okay, the medication is not doing effect. Okay. This pet keeps being lethargic. This pet keeps being, keeps vomiting. The eyes are worsening. Okay? And so for the for the period of 5 months, okay, we kept holding the vet, that the medication was not working. Okay. And it require, like, 4 adjustments, for the pet to stabilize final. Okay? And so just because we have data, because otherwise, you go to the vet, your pet gets diagnosed with diabetes. Okay. You get medication. You go home. Okay. And maybe we have, like, an appointment schedule for 3 months. Okay? And during this period of 3 months, you you are, like, you, the vet and the pet owner, you are, like, blind on what's going on. Okay. and and and we know how diabetes could be, like, severe and could impact, like, vision and and and they have other complications Okay? and so just because we had data for the period of of 5 months, we were able to tell. No. It's not there yet. The treatment is not working. Let's look at it again. Let let's measure, glucose on the blood again. and so it's this is the power the power of data. Okay. It's it's understanding not only for this case, we understood early. There was a problem on a healthy pet. And the moment the pet gets diagnosed, we were able to tell No. The treatment is not yet working. The treatment is not yet working. Okay. Now the treatment is working. Everything is good. That is stable. Let's still monitor it, obviously. but for now, things are okay. so this is the part of data on on on the pet care industry. It's like, finally, uh-uh, we put, like, vets and and pet owners in control of their pets health, either healthy pets or pets that are already diagnosed already at as a condition maybe it can be, like, very valuable.
Dr. Alex:
Yeah. Yeah. That's huge. And, you know, once what now that that dog's nice and stable, like you say, keep that activity going monitoring, going all the different parameters that you're measuring because, urinary tract infection comes along and it knocks out that balance of of control, which unfortunately does happen, we can jump on it very quickly before it's a trip to the emergency vets because everything is completely unraveled and and and things are in dire rate. So I I guess like you said at the very beginning, you're you're giving our pets the ability to to speak almost because they we're able to interpret their behaviors into what we understand as as problems and how powerful that can be.
Guilherme Coelho:
Yeah. Speak is not, talk. Right? Speak is is is is a way to communicate. Right? There's there's different ways to communicate. Right? And and and and I do feel like technology wearables remote monitoring is the way for our pets to communicate.
Dr. Alex:
Yeah. Yeah. Absolutely. And I think it's the way to it it's the way to provide that next level of care that we all want to get in there early before serious problems are. And I guess the added benefit from the the I see is that if I have a patient brought to me much earlier stage, then maybe the diagnosis that I need to run, a much less to come to the answer, the treatment given is is much less and can be very much more specific because I'm not dealing with all of these other factors that have have crashed because of that condition. So, actually, it could be an awful lot. 1 more effective 2 faster and 3 cheaper. So isn't that what we will want for, you know, for our animals and and cheaper vet bills more effective communication and and working with your vet. It's a it's it's really a win win, I think, all around.
Guilherme Coelho:
Yeah. until that's a lot of time. So I touch different pains, for not only for the vets, but for the pet owner as well. Right? So you you you vets are busy. Right? So so, I mean, your days are like running around from one side to the other, right, with if you have data, if you have insights of what might be wrong, Okay. You can streamline that case and focus on, on, on any other cases. at the same time, you elect early on. Okay. So it's like last complicated solutions less, cases where you need to double down on different areas and try to understand how Olive how everything correlates and then what that might be. and so it's it's it's definitely a win win solution, like, for everyone in in, in in the 3, just just just because there's there's data. Just, I mean, I was told several times that 80% the 80% of the job of a veterinarian is based on communication. Okay? And so -- Yeah. -- I do feel there's a lot of room to put data into the mix, right, and put technology into the mix. and that it will only lead to, like, more accurate results, more accurate treatments, more accurate
Dr. Alex:
care at the end of the day. Yep. Yep. And a better quality of life, potentially a longer life for our for our very family members, which is fantastic. think about the the practicalities. What it's a like, the these things are worn on the collar. They are a collar. Are they bulky? What what's involved for the pet parent to actually get this up and running and get this data collected. And then how is that data interpreted and communicated in a way to the pet parent or to the vet in a in a readily accessible manner that is easy to understand without having to know, dive into graphs and all that kind of thing themselves.
Guilherme Coelho:
Yeah. So, it's it it's a sensor. Okay? You can either get get the sensor on your own collar or you can buy our our our collar. it's it's it's up to you. Okay. And it's quite lightweight. It's quite small. We have, like,
Dr. Alex:
uh-uh, 3, £4
Guilherme Coelho:
or or or or 4 or 5 kilo cats using it like, 247 and completely okay with it. so we've built it in a way that's comfortable for the path because it's supposed to be on the path 24 Right? That's the only way to detect, like, like, slight changes on a pet behavior. and so we we are currently working with with with clinics Okay. So, if you are a pet owner and your clinic is an is an, yet, using our our technology, just just put us in touch with them. and so we we built what we call this AI vet, this this artificial intelligence vet, which is like our technology that I just doesn't update the points from the sensor, from the mobile app. It's dynamically looking for information based on evidences. and then transforms it and and interprets it in a way that's less clinical significant for for the vet. Okay. So We only tell the fact when something is wrong with one of their patients. Okay? and and the persona also has the mobile app where they can't see what their pet is doing. There's a timeline, weekly reports, daily reports, how the pet is sleeping, things like that. so pet owners also get a better understanding how their pet is doing if something has changed. so they also keep an eye on it. Okay. But but The goal with my is always to inform the vet early on when there's something wrong with one of the patients, okay, so that the vet can follow-up with a pet owner as they see fit. Okay. Either keep an eye on it, either grab the phone and call the pet owner, Adam, ask back at at the clinic to readjust the treatment or or or do more more more exams, something like that. and so, I mean, you can go to our website, maybe not pass, There's all the information there. and it's it's it's it's really it's really the peace of mind as pet owners have been waiting for for for a long time. it's now there, and it's it's it's it's possible.
Dr. Alex:
Yeah. How awesome is that? And I'm just thinking even the fun features of, you know, how far is has your pet gone? How many steps have they done or whatever? However, that's that that's hugely powerful as well because we can get if we gamify exercise, for example, like the biggest preventable health issue from my my belief is is obesity and being overweight. And if we can just encourage more activity and, you know, we all have our personal trackers, and it's, have I done my my 10,000 steps or whatever your target is for the day. And, you know, you work hard to get there. Same for our pets. And if that can if if that can make them a little bit fitter and lose a little bit of that extra chub, then that's gonna even even if something as simple as that can have a huge, huge benefit.
Guilherme Coelho:
Yep. Yeah. We we we knew that. I mean, obesity is like the It it's a entry door for all sorts of problems. Right? So so we know that. And so we've built the one of the first things that we've built at Maven We call it like a Zest score, which is like the perfect day for your path. Okay. So this metric has all sorts of things on it your pet age, breeds, lifestyle, chronic conditions, where you are, the previous history previous data for your pet. And so you know you need to close the loop. You know, you need to get 200 on your zest score to make sure that your pet has, like, the perfect day. Okay? It's not only activity. It's like in terms of the movement. There's like cognitive, like, like, playgrounds and things that you can go could do with your pet in terms of of only cognitive. So it's it's not only exercise. and so all of that was with the It's like a little game with a pet toner to make sure the pet has has has has the perfect pet. Okay. And if you grab 2 different pets and do the same walk, it will contribute differently for there's that score. Okay. Because different pets require different exercise, different movement, different different behaviors, and so we actually see people like engaging with the escort. So if you reach home at 6 PM or 7 PM and, you know, the escort is it's select 50. Okay. You know, you need to go for a a bigger walk or, you know, you need to play fetch with your pad to get 200. Right? and so people this is the a good way to start, like, incentivize people to play with their with with their pets and then exercise their pets and making sure they are, like, playing around or they are, like, entertained with with something, because they need that as well. Right? And so And that was one of the first things that we built, precisely to tell tackle pets that are apparently healthy. Okay. but they aren't. Right? So we know that 60% on the past, at least on the United States, ROBs and just being 10% over the ideal wave, like, like, 10% into the OB zone can reduce the lifespan of a pet for two and a half years. Okay. People don't know this. People don't realize this. and so that was one of the first things that we built at Maven because we knew how important it was. and and, yeah, people are engaging with it. People want to close the loops. people want to close the rings. People grab about that now at 100%. And if they go hiking, okay, suddenly the zest, it's 150. Oh, it's a maximum. and that's lovely to see.
Dr. Alex:
Yeah. And it's gonna be good for us as well if we're trying to do that and go for the extra heights and things. I love it. and and I joke a a lot that a lot of conversations end up we're talking about obesity. It's so important. So we've ticked that box for for this conversation as well. Oh, I guess, Graham, like, the last thing that I want to talk about is because us vets, myself included sometimes can be quite, old fashioned and quite resistant to change and quite skeptical. So I think we need a lot of, encouragement from our pet parents when they hear about these new fantastic options. is that something that you you come across? And I guess if it is, what would your tips be for trying to get, you know, people who are interested in using Maven and getting that integrated with their vet clinic. How can they go about doing that?
Guilherme Coelho:
Yeah. So, actually, we have some some situations where, I mean, it happened both way, like a pet owner reaching out to to a pet owner that uses Maven, okay, and sudden the vets want to try Maven as well, okay, because they had one of their patients that were on the clinic, like, showing, look, this is not an app. This is what's saying about my pet. And and and just the mobile app was useful for the Okay? And the vet got excited and then curious, and reached out to us. Okay. And the other way around, so we have pet parents that start using leaven because they're vets recommended. Okay. So that's that's that's the majority of where we spend our time. It's like, educating and and and and and and working with vets. So they realize these technology out there and and can be beneficial, not only for them. Okay. but for the pet owner and the pet, obviously. and so to start working with Maven, it's it's it's quite simple. Okay. So we, we do very quick, I can do a demo, how things work, what the clinic gets. We built everything. So it's, like, effortless for the vet. Okay. I know how important this is. Okay. So people, your patients, pet owners just need to take one of the sensors, one of the key set up everything, and we start collecting that. Okay? And then it's a matter of when we understand that something is wrong early on, we will communicate with your vet. either by mail, either by a pager system, either by text message, either by integrating with any, any of the softwares, they already used. Right? So it's like, it's effortless, okay, for the vet. So now you can have, like, 20 fourseven remote monitoring of all your patients. Okay. now you can have early detection of illnesses or wrong treatments or treatments that that are, not being, accurate. Okay. Effortlessly. Okay. So you will only need to act when Maven tells you that something is wrong. Okay. And then, obviously, you should you should look at it and and and see which is the best way forward with with the data point that we provide. Okay. So it's it's actually quite simple. We knew that veterinarians and doctors wouldn't have the time to look at charts and dashboards and things like that. If they want to double down, they can. It's there. Okay. It's assessable. but the goal is, like, to quickly, get a sense of if there's something wrong with one one of our patients. and what what there is. Okay. So patient a has been authentic reporting vomit, and there's a disruption in on sleep patterns. Okay. So I know everything that I need to do my job as a vet. Right? and so that's that's how we built everything. So if if you work at the clinic and want to give it a try, just let me know. Okay g@maven.pet as simple as that, we can book a demo, ship a couple of units and and start as soon as possible. If you are a pet owner, make sure that your your practice, your clinic is already working with us. if not, you can, you can, put us in touch and, and, and, and, yeah, it's really a shift on on the pet care industry, just because of the data. Okay. I I I can't stop saying this. Just just having data And they want that I work in in in the industry. I've been always telling people that we are blindly taking care of Powerpads. okay, as pet owners as vets because because it it it's true. Right? So so we just see the pets and then then for the 10, 15 minutes, a consultation lasts. Right? and so Maven can change that. Okay. Maven can change from 10, 15 minutes a year, which is like the average people take their pets to 20%. and that it's immense value, that will positively impact the industry.
Dr. Alex:
Yeah. That's wonderful. I mean, it is really the future. The future is here here now. I just maybe I just had a thought pop into my head. You know, there's the the TV show and the secret life of pets, and this is really kind of lifting the lid on that secret. It it's letting us know what they're actually fee, you know, feeling, and allowing us to to make a difference that that I can't really overstate the importance of early intervention. and even just the peace of mind of knowing that your pet is healthy that, yep, that they're getting that that great zest score. So they're living a mentally fulfilling life as well, which is another kind of bugbear of mind, the the the dog that's sitting there, unstimulated at home. you know, bored out of its mind and really not living its best life. So even for our well pets, that stay well, we can we can really make measurable difference to their to their life, which is ultimately what we what we will want. So queen, it's been a fantastic conversation. I I'm super excited about this as you can tell, and I and I can tell that, you know, we're we're kind of really touching the tip of the iceberg of what what's possible, so so watch this space. But thank you so much so much for your time today. And all of those links will be in the show notes, and I'm sure people will be be reaching out and and and jumping on this, you know, pretty, pretty quickly.
Guilherme Coelho:
Yeah. Hope so. thanks. Thanks for the conversation. Alex, it's always super exciting talking about about the pet industry and our technology could could help.
Dr. Alex:
Fantastic. Take care.
Subscribe to the Call The Vet Show to ensure that you never miss a future episode!